How do you use Instagram for your professional practice?

1. Quality content

Post high-quality photos of your work regularly. Make sure the images are well exposed and sharp. Consider using professional photography if possible.

2. Consistency

Keep a consistent style and theme in your posts. This helps build your brand identity and makes your feed more attractive to potentiële followers and buyers.

3. Engaging biography

Use your Instagram bio to briefly introduce yourself and emphasize what you make and why you do it. Add a link to your website or gallery if you have one.

4. Use hashtags

Use relevant hashtags to make your posts visible to a wider audience. Consider general hashtags such as # art, as well as specific tags related to your style or theme.

5. Interaction

Respond to comments and posts from followers. Build relationships with your audience by being open and friendly. This can help build an engaged community.

6. Stories and live videos

Make use of Instagram Stories and live videos to give a behind-the-scenes look and show your followers a more personal side of yourself as an artist.

7. Promotion of sales

If your art is for sale, promote it clearly in your messages. Use text overlays or captions to display prices and availability.

8. Collaborations

Consider collaborating with other artists, influencers or companies to expand your reach and showcase your work to new audiences.

9. Use Instagram Shopping

If you have a business account, you can enable Instagram Shopping, which makes it easier for followers to view and purchase your artwork.

10. Advertising

Consider using Instagram ads to promote your art to a wider audience. You can target ads based on demographics and interests.

11. To measure is to know

Use the built-in statistics on Instagram to see which posts are performing well and where your audience is coming from. Adjust your strategy based on these insights.

12. Call for action

Encourage your followers to take action, such as sharing your posts, signing up for your newsletter or buying your work. Be clear about what you expect from them.

Building a follower base and success on Instagram often takes time and requires consistency. Keep promoting yourself, engaging your audience and developing your art to strengthen your presence on the platform and sell your work. If you technically can't figure out all the options Instagram offers, you can find many tutorials on Youtube that will give you explanations in minutes.