Prevent imagery use by AI 

Artificial intelligence, or AI for short, can only exist thanks to the billions of works scraped from the Internet. These works are used to feed and train AI. Image Rights Federation warns that images from all creators showing images on the Internet may be among them. And none of those creators have given permission for that use, nor do they receive compensation for it. 

The Image Rights Federation believes it should be possible for all creators to simply and quickly prohibit the use of their work for AI and presents the new standard: Opt Out Now. 

Section 15o of the Copyright Act allows you to exclude your work from use for AI training by commercial parties. You can make use of that possibility by means of an AI rights reservation (opt-out). 

A good opt-out is: 

1. Approachable: opt-out should be easy, accessible and quick, without complicated forms or procedures. 
2. Collectively managed: the opt-out should be enabled at the collective level. That is, there should be a central party, independent of the AI companies and non-commercial, that facilitates and manages the opt-out. And that with a single sign-up, you are done in one go. 
3. For the entire oeuvre: on the basis of just the name of the creator, it should be possible to exclude his entire oeuvre from use for AI. Thus, creators need not provide catalogs of works and the opt-out also applies to works distributed throughout the Internet. 

More clarity on how to make use of an opt-out is long overdue, as this possibility has been part of Dutch law since July 2021 and part of European copyright law since 2019. The government has just not yet developed guidelines on how to implement this in practice. With this initiative, the image sector is making a start. To ensure that the opt-out is machine readable, the federation has made an additional translation into "computer language" via a so-called xml.file.