Building a relevant network as a visual artist requires a combination of strategic thinking, genuine relationships and staying true to your artistic vision. To build a network with integrity, it is important to take yourself seriously and approach others respectfully. Networking is certainly not a superficial art, you can think of it as an extension of your artistic practice.
What can you think about?
1. Know who you are and what you stand for
Formulate your artistic vision. What do you want to create, and why? If you have this clear, you can more easily filter who you want to work with. Stay true to your style and content, even if it makes you grow more slowly.
2. Network in the right places
Look for places and people where your content resonates. Consider art academies, residencies, master classes for content meetings. Visibility - at openings, art fairs or artist initiatives - is important in building a network, but don't overdo it. You can also build your network on online platforms, such as LinkedIn and Substack.
3. Invest in real relationships
Not only are real relationships more fun than vague connections, they are also more lasting and much more fulfilling. This is why it is important to be genuinely interested in the work of others and be able to offer help or feedback without expecting anything in return. Collaborations often grow out of friendships.
4. Work on visibility without "selling yourself
It is good to show your work to others, in doing so it is not a problem to show your process, including doubts and reflections. It only makes you and your work more human, making it easier for others to relate to you. You can show your work in different ways, such as through a newsletter, studio visits or social media.
5. Create your own context if the existing one doesn't fit
If you feel that the existing art context in your area does not quite suit you, you can consider organizing something yourself with other artists, such as exhibitions, lectures or a small festival. Many artists end up setting up their own collective or platform this way.
6. Say no if it doesn't feel right
You don't have to fit in with everything or accept every offer. If something goes against your values or harms your work, it's good to be clear and thank you kindly ("Thanks for the offer, but this doesn't fit with my practice").
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